Qatar Events Show 2026 Conference Agenda

The New Event Economy: Scale, Complexity & Opportunity

Malik Shishtawi

CEO - MANGUSTEEN

Chris Skeith OBE

MD & CEO - UFI

This panel examines how Qatar’s events industry can strengthen resilience and sustainability through agile operations, local talent development, self-sufficiency, and collaborative strategies

George Issa

CEO - GAT Agency

Alexander Weurfel

Group CEO - ESME

Boris Hirschmueller

General Manager Middle East - FischerAppelt

Amro Al Hamad

Executive Director - Qatar Motor & Motorsports Federation

Clara Corominas

Country Director Qatar & Bahrain - TheBusinessYear

(Moderator)

This session explores the growing role of the events industry as a global economic driver, highlighting emerging trends, innovation, investment, and the sector’s impact on tourism, business growth, and international collaboration.

Chris Skeith OBE

MD & CEO - UFI

Mahir Julfar

EVP - Dubai World Trade Centre

Simon Mellor

Regional CEO - Clarion Events

Dr. Debbie Kristiansen

SVP - OVG Middle East

Malik Shishtawi

CEO - MANGUSTEEN

(Moderator)

This session explores the critical role of production management in delivering seamless live experiences, covering temporary and permanent structures, material innovation, health and safety standards, and effective on-site adaptability.

Khalid Al Hammadi

EVP - DXBLive

Katie Cuthbert

Vice President Commercial - LIVE.TEAM

Alexander Weurfel

Group CEO - ESME

Adel Noueihed

Head of Event Production - BeWunder

Sara Essa

Broadcaster/Presenter

(Moderator)

This session explores how the human element remains central in a digital-first events landscape, focusing on emotional connection, authenticity, and designing meaningful experiences beyond technology.

George Emiris

COO - GRS Research & Strategy

This session explores how association events function as platforms for knowledge diplomacy, enabling global collaboration, policy dialogue, and the exchange of ideas across industries and borders.

Anju Gomes

Regional Director Middle East - ICCA

Thomas Reiser

Partner, Association Advisory Services - GainingEdge

Nizar Zaitoun

Managing Director - TSG EXICON

Majedah Aloni

VP - Saudi Exhibition and Conferences Association (SECA)

Sahil Buch

Head of BD UAE - MANGUSTEEN

(Moderator)

This session explores how modern venues are evolving into integrated event ecosystems by combining hospitality, mobility, technology, and visitor experience to support seamless and future-ready events.

Mahir Julfar

EVP - Dubai World Trade Centre

Said Al Shanfari

CEO - Oman Convention & Exhibition Centre

Jose Vicente

CEO - Doha Exhibition and Convention Centre

Iain Stirling

International Portfolio Director - Mash Media Group

(Moderator)

This session examines the complexities of delivering large-scale events, focusing on integrated production management, cross-functional coordination, vendor challenges, and balancing ambitious client expectations with operational realities.

David Schopper

Managing Partner - emacon

Dr. Jacinta Dsilva

CEO - InLabs Group

Boris Hirschmueller

General Manager Middle East - FischerAppelt

Aziz Louksah

Managing Partner - MANGUSTEEN

(Moderator)

Technology, Creativity & Experience Innovation

This session will celebrate the trailblazing women driving transformation across the events industry. It will showcase their leadership journeys, highlight industry-shaping contributions, and inspire future generations to lead with impact.

Dr. Debbie Kristiansen

SVP - OVG Middle East

Hayat Bayan

Commercial & Operations Director - IFP

Vaida Beiruty

Founder - Century Talents

Marie Line Halabi

CEO - BCE Qatar

Dr. Jacinta Dsilva

CEO - Inlabs Group

Nesrine Mansour Kobeissi

Founder & MD - Flavours PR & Communications

(Moderator)

Thomas Reiser

Association Advisory Partner - GainingEdge

This session examines how ESG principles can be embedded into every stage of event design and delivery, driving sustainable practices, responsible operations, and long-term industry impact.

Dr Jacinta D Silva

CEO - Inlabs Group

Michael Tschakert

Managing Director - knw

This session examines the practical adoption of event technology across the GCC, focusing on real-world tools in use, integration and vendor challenges, and balancing cost with measurable value over hype.

Dhafer Ben Arbia

CTO - United Systema

Judith Camacho

CRO & Partner - MICEtribe

Karl Eldridge

CMO - Descifer

Iain Stirling

International Portfolio Director - Mash Media

(Moderator)

This session explores the process of transforming client briefs into immersive event experiences through creative storytelling, audience journey mapping, and the balance between innovation and practical execution.

Ahmad Al Baker

CEO - Katara Studios

Adriano Martella

Creative Director - Filmmaster

Adeel Belorf

Creative Director - FischerAppelt

Amer Abu Seif

Project Director - Agence Publics

Sara Essa

Broadcaster/Presenter

(Moderator)

Adaptive Futures: People, Purpose & the Next Era of Events

Unpack the realities of workforce shortages, freelancer dependency, and employee retention, while exploring practical approaches to upskilling and building sustainable event teams.

Benoit Hannart

CEO - THA by Armonia

Badreddine Simou

General Manager - Century Talents

Dr Eihab AbouRokbah

CEO - Saudi Entertainment and Events Academy

Anthony Abou Antoun

Founder - Artists and More Entertainment

James Mistry

CEO - JAM Event Services

Sara Essa

Broadcaster/Presenter

(Moderator)

Dr Eihab AbouRokbah

CEO - Saudi Entertainment and Events Academy

Explore how event companies are transforming to meet changing client expectations, emerging technologies, and regional growth opportunities, with a focus on new talent models, operational scale, and competitive differentiation in the GCC.

Khalid Al Hammadi

EVP - DXBLive

Valerie Chalouhi

Director of Operations - fischerAppelt

Judith Camacho

CRO & Partner - MICEtribe

Aziz Louksah

Managing Partner - MANGUSTEEN

(Moderator)

Discover how event organizations can embed resilience into planning and operations to better navigate disruptions, shifting regulations, and changing market conditions.

David Shcopper

Managing Partner - emacon

Clara Corominas

Country Director for Qatar & Bahrain - TheBusinessYear

(Moderator)

Industry leaders reflect on the forces shaping the future of events from technology and creativity to new business models, regional competitiveness, and industry-wide transformation.

George Emiris

COO - GRS Research & Strategy

AN EVENT BY: